Our Team

The Women Behind Elena Private Couture

A studio built by women who care deeply about design, detail and the discipline of doing things properly — led by independent thinking, shared standards and close collaboration.

Editorial colour portrait of Elena Jones, founder and creative director of the Vancouver atelier

Founder

Elena Jones

Founder & Creative Director

Born in Seoul, Elena studied fashion design and art in Canada, completing her studies in 2012 before moving to Vancouver in 2016 to begin her career as a designer and to found the house.

Her work draws on the modern urban city and a quietly luxurious sensibility, with an enduring focus on fabric, cut, proportion and the experience of wearing a garment. She leads the creative direction of the house, the planning of its collections and the development of the Vancouver atelier.

True elegance comes from confidence, independence and staying true to yourself.

Our Creative Team

Thoughtfully Designed. Meticulously Crafted. Created Together.

Editorial portrait of Amy Bennett, Executive Assistant, wearing an ivory silk blouse and tailored camel blazer

Amy Bennett

Executive Assistant

Manages scheduling, client appointments, business correspondence and the coordination of studio operations.

Editorial portrait of Charlotte Laurent, Lead Senior Fashion Designer, wearing an architectural black draped silk gown

Charlotte Laurent

Lead Senior Fashion Designer

Focuses on couture gowns, garment structure, fabric application and design direction for the house.

Editorial portrait of Olivia Chen, Senior Fashion Designer, wearing a champagne silk shirt and ivory wide-leg trousers

Olivia Chen

Senior Fashion Designer

Designs business womenswear, everyday tailoring and contemporary pieces for the modern professional woman.

Portrait of Isabella Moretti, Senior Fashion Designer

Isabella Moretti

Senior Fashion Designer

Specialises in eveningwear, occasion dressing and refined couture detailing.

Portrait of Sophie Martin, Senior Couture Seamstress

Sophie Martin

Senior Couture Seamstress

Leads the making of couture garments, hand sewing, construction and final garment inspection.

Portrait of Grace Kim, Senior Couture Seamstress

Grace Kim

Senior Couture Seamstress

Specialises in precise cutting, pattern adjustment, hand finishing and fitting alterations.

Portrait of Emily Carter, Senior Designer Assistant

Emily Carter

Senior Designer Assistant

Supports design sketching, fabric archives, sample preparation and production scheduling.